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Found MUJI Toronto
Cooperate with MUJI Toronto to design a landmark product for liberty village, the most modern community in Toronto.
DESIGN PROCESS
TASK
1.Preliminary research of MUJI brand (1 week)
2. Fields research of Liberty village (1 week)
3.Brainstorming of design ideas (1 week )
4.Development of initial idea (1 week)
5.Design principles (1 week)
6.Prototype product with specified design details (2 weeks)
7.Brand Identity (1 week)
1.PRELIMINARY RESEARCH OF MUJI
Background
MUJI was founded in 1980, a global Japanese retail company selling a wide variety of household consumer items, furniture, clothing, and food products.
Consumers
MUJI’s no-brand strategy appeals to a unique group of consumers in the market who are tired of consumerism and prefer a refreshing alternative to traditional branded products.
Brand
MUJI known as “no brand” with philosophy of functional, quality design with a Japanese minimalistic aesthetic.
Opportunity
During my research, I visited local MUJI retail stores in Toronto, and I found that many MUJI emphasize on recycling and its avoidance of waste in production and packaging. This concept not only contributes to the protection of the environment, but also attracts more consumers, because users are also pursuing new design patterns.
Residents
Residents can take advantage of the nearby waterfront trail that is used by walkers, joggers, cyclists and near from Toronto’s Entertainment District. Most residents here are young group from age 15-45.
Construction style
Liberty Village are top modern communities in Toronto contains unique furniture and design stores, as well as art galleries, hip coffee shops and urban fusion restaurants. Particularly the Hard lofts in restored industrial buildings feature soaring ceilings, huge windows and exposed brick.
Location
It is bordered to the north by King Street West, to the west by Dufferin Street, to the south by the Gardiner Expressway, to the east by Strachan Avenue, and to the northeast by the CP railway tracks.
Opportunity
Many locals prefer living here because they love the architectural style, which are modern, very simple, as well as the various entertainment facilities such as cafe, art galleries, etc to meet the recreational needs of modern people.
2.FILED RESEARCH OF LIBERTY VILLAGE
3.BRAINSTORMING OF DESIGN IDEAS
4.DEVELOPMENT OF INITIAL IDEA
Development 1: Cut off one side all through and make the angle of the cutting side and the other side to be 90 degrees, so that cutting sides can be used as Shaft connection, achieving the purpose of rotation
Development 2: Could create an opening through the edges so that the tissue tube can be fit-in successfully, as well as have easy access to switch the tissue.
Installation Technical drawing
DESIGN PRINCIPLES
MULTI-FUNCTIONAL
Multi-functional-can be used as tissue holder and towel hanger
MINIMALIST
Geometrical shape gives the sense of simplicity
ENVIRONMENTAL-FRIENDLY
Design related to environmental issues that helps to change human's repeating behaviours.
DAILY BEHAVIOURS
Toronto are intended to apply this issue in a physical design that can be used in our daily life.
6. PROTOTYPE PRODUCT WITH SPECIFIED PRODUCT DETAILS
The opening allows the tissue reel to be easily replaced
The material choice:ash light coloured, smooth-grained hardwood
The material choice: ash, a light coloured, smooth-grained hardwood
PRODUCT USE
Multi-functional use of bathware that it can be used as tissue holder as well as the towel hanger in the MUJI hotel (specially in bathroom)
Mostly design for young people who pursue the life quality, have preference for modern design elements.
7.BRAND IDENTITY
Henkō
Change Repeating Behaviours
HENKŌ means “change” in Japanese, and this product is dedicated to changing people’s daily behaviours of wasting paper due to the traditional cylinder tissue holder.
The ideal choice for environmental protection is found in MUJI Toronto, keep your attitude of environmental protection.
PRODUCT VALUES
The product is designed for helping people accustomed behaviours that they tend to grab lots of paper towel due to the shape of tissue holder that is cylindrical.
The material choose is ash, which is light coloured, smooth-grained hardwood, grows throughout the east coast and parts of Canada, representing the modernity of Canada
This project is dedicated to combine the concept of MUJI: no brand and the modernity of Toronto.
Perfect eco-friendly choice
