PUZZLE · KROFT
COAT STAND
PLAY WITH IT AND
USE IT
KROFT
BRAND IDENTITY
PRODUCT STYLE
Combining modernity and simplicity with natural features. Most of the existing products are furniture, such as side tables, shelves, tables, benches, shelves and some accessories. All these products are functional with the concept of Simple, comfortable, easy to install, and focus on stressful social issues and quality of life
BACKROUND
KROFT is a design-centric manufacturer founded in Toronto, Canada. The brand focuses on products that maximize practicality, fun and formativeness. They design and manufacture their own products from start to finish, which allows them to pay more attention to their products in order to have superb craftsmanship and better after-sales services and then sell directly to consumers
OPPORTUNITY
The designed products may be further related to life, such as wardrobes, hangers, shoe cabinets, sliding doors and TV cabinets. Carrying out multiple designs of furniture or accessories gives consumers more choices.
TARGET AUDIENCE
According to user feedback, majority of users are those who pursue quality of life; they prefer products with specific and modern design and are relatively willing to spend time and money; their age is between 20 and 50 years old
DESGIN CONCEPT
FUNCTIONALITY :Easy-to-carry hanger, Flat pack,
VIUSAL MINIMALIST: using straight lines, squares, or simple rules, Simple geometric shapes to create a concise shape and convey clear and intuitive product information, as well as following the principles of ergonomics
PLAYFUL: PUZZLE hangers can be flipped back and forth to increase the fun of use
PRODUCT FEATURES
FUNCTIONALITY
The bottom pillars can be opened to form a solid triangular structure, and the top branches can be opened individually. Different branches can be selected according to the volume of the items to be hun due to various lengths of the hooks.
FLAT-PACK
convenient for later packaging and transportation
Anti-slip
The anti-slippery at the bottom can be fixed when the hanger is contracted
