OO COFFEE

A vibrant day bring with coffee

I like the spiritual feeling that coffee brings to people, and the simple variation of shape allows people immediately interpreted the story, thus, I use the eye—the ball as the main element of the logo, like a childish drawing from a kid: A white eye include a smaller black eyeball indicate it’s a pair of eyes. The text below "OO coffee" indicate the motion of two round eyeballs after drinking coffee.

At this point, two eyes are not created by same size to create a funny sense of the eyeballs, which is more visually interesting.

Visualizing the geometric circle as people’s eyes. The dynamic variation shows transformation from sleepy eyes to the images that are full of energy after drinking coffee..