Nostalgia believes that nature is a powerful source that has all the ingredients we need to live a joyful and more present time.
Awake emotions and connects memories through the sense of smell, bringing nature to life.
Visual of brand
With Swedish natural as inspiration, based on the depiction of nature in Swedish.
Immediately bring you to the the real scene and connecting the memory visually and sensorially.
Target Group
Demographic
Gender: Female / New middle class
Age: 24-49
Attitude: Control over their own lives be it personal, social, or economic
Expectation
Emphasis of the pursuit of self, quality of life, and uniqueness personal expression
User scenario
Self-pleasuring: Users can feel peace through perfume products
Geographical scenario: products with different scents are derived from specific cities, which can relieve the user's homesickness and the pursuit of the desired region.
Embrace nature: Products made from plants are closer to natural scents.
Personality expression: Allowing users to show their characteristic through the sense of smell
Soothe emotions: when the user is anxious and irritable, the fragrance helps to soothe the user's emotions
