GIFTED

Pet treats packaging design

TEAM

YICHENG WANG

YING YING

  • Marketing research of pet foods

  • Developing brand positioning

  • Developing design brief

  • Iteration of visual logo design

  • Design expectations

  • Visual layout testing

  • Printed layout with dieline

  • Marketing research of pet treats

  • Brainstorming of brand positioning

  • Build up branding with design brief

  • Initial brainstorming of logo

  • Visual layout testing

  • Printed layout with dieline

  • Product Rendering

INSPIRATION

Our team choose pet snacks because it is interesting that the consumers we target are not pets themselves, but rather than the pet owners. We think the process of discovering and exploring the owner’s psychology towards pets will help us learn how to perceive consumers’s needs and want.

DESIGN BRIEF

  • Pet Foods PRODUCT: Pet treats

  • Our brand concerns the healthy diet of domestic pets. We are dedicated to providing high quality, vegan, low-calorie and high protein pet foods that help to maintain the wellbeing of our loved ones. Our supplies are oven-baked in small batches with only the highest quality, natural, and sustainable ingredients. We hope to combine high-quality food processing technology with nutritionally balanced scientific ratios to maintain the health of pets and shape a good immune system.

  • Our brand promotes healthy vegetarian diet and scientific pet feeding and is committed to a healthy lifestyle of pets.

  • Vegan, Healthy, high quality, minimal

  • Vegan, Low-calories, Healthy, Nutritional

  • The pet owners who wanna improve the diet of their pets which might experience health problems like obesity and immune deficiency.

  • Vegetarian pet owners or those who have preference of vegetable diet or pet feed- ing and wish to offer healthy diets to their pets.

  • Social Media--The promotion among social media could be fast-spreading the specialist and upsides of vegan, low-calorie pet food could bring them a healthy body.

BRANDING NAME

GIFTED: Having exceptional talent or natural ability

Owners usually reward their pets with a small snack after they make a specified action, “gifted” expresses both the compliment to the pet’s intelligence and the implication that the pet is a gift to us. These domesticated animals bring people not only physical companionship but also spiritual support. We hope gifted conveys a sense of gratitude for the existence of pets, who are not born to serve us, but are a special gift.

Iteration of logo

This logo aims to emphasize the connection between the image of the dog and the plant by designing the ear as a leaf. The details of the leaf veins are closely linked to the impression of nature in the human mind, while the outline of the dog’s head points to the fact that the product serves canine pets. The application of green further deepens the branding of the healthy diet.

DESIGN EXPECTATIONS

Must

  • Visual communication of healthy pet food, minimalist aesthetic

  • Packaging must be of food grade substrate

  • The structural forms allow users to repeatedly access the content

  • Meets the bilingual requirement in the Canadian market

  • Show essential information like nutrition facts

Should

  • Use sustainable substrates since the existing packaging forms are mostly

  • Reduce the use of plastic, which are not eco-friendly

  • Portable, easy to carry with

  • Offering various flavours

Could

  • Available in a choice of pack sizes

LAYOUT ITERATION

FINAL LAYOUT

We tried to use a simplified language to appeal to consumers and communicate our green and sustainable branding philosophy. The food ingredients are displayed with flat elements (reduce the outline), the colour palette comes from the colour of the ingredients, and further shows the concept of our brand: vegan, low-calorie, healthy diet.

PRINTED LAYOUT