Boment
Experience the life with weightlessness
Dedicated to encouraging people to share daily happenings, empowering people to share instant moments, live in the moment by breaking down the perfect social image and posting trivial things of life through the images of bubbles.
DESIGN PITCH
GANTT CHART
BACKGROUND
Changing the perfect picture - city, University of London. (n.d.). Retrieved February 25, 2022, from https://www.city.ac.uk/__data/assets/pdf_file/0005/597209/Parliament-Report-web.pdf
90%
Of people Reported that social media made them feel “like other people are more successful than you”
The significant experience of pressure associated with posting include the many ways in which they feel fearful of getting it wrong. The pressure to be perfect goes beyond appearance and extends to seeming cool enough, interesting enough, fun enough and even happy enough. That is, being perfect now extends to all aspects of self-presentation, including having the “right” attitudes and dispositions.
It was driven by competitiveness, fear of being judged negatively, and anxiety about letting down a group.
Social
Eliminating the covey of social identity: Sharing gives people a better sense of who they are and what they care about. while creating perfect images online deliver improper perception that only the ideal self can be shared to the public.
Economical
Marketing strategist take the advantage of “shame”among social media to promote business and users are coercively persuaded by perfect images is created via purchasing those products.
Environmental/ Sustainability
Leading to emergence of cyber-violence, only decorated, Sophistic content/post can be shared, Pressure to look perfect has a particular form a the group that being aggressive to imperfect sharing.
Value
Unachievable standards of perfect image has forced the technology to develop in which has already changed people’s perception of real self,and they are used to the virtual image with the assistance by technology, and we have been using it numbly.
Technological
Introducing the value that “Only a good/perfect image can be exposed, “imperfect” must be hidden; as well as we lose the ability to recognize who we are and what we want.
PROJECT AIM
How Might We provide people who use social media frequently with trusted and safe connection in order to help them express themselves.
STAKEHOLDERS
Stakeholder 1: Trades associations
Connecting people throughout social media with highly managements and expertise.
Stakeholder 3: The public
With the majority type of social media forms, they are less interested in why some users are not willing to share life, what they focus on is the content that really draws their attention.
Stakeholder 2: Target group
Desire post/share life, but has various consideration towards posting
Stakeholder 4: Contacts/friends on social media of stakeholder
Contacts/friends on social media of stakeholder should play a role in the safe zone of among them, they do have some interpretation of social media.
INTERVIEW
INSIGHTS
Care about connection throughout the whole interaction
Unlimited friends/contact could access to the privacy
Consideration of proper interaction
Question the content that face to public
Limited thought /stereotypes of the content
Fear of spreading anxiety
Preference of spending time on family
friends rather than the digital world.
Fear of negative feedback
USER JOURNEY MAP
Pain point appears at stage four, users failed to post on social media due to various concerns toward posting content, group of social contact.
DESIGN CRITERIA
MUST
Build trust between users so that users feel comfortable to Show up
Used it as a safe zone space
Reduce creating fake image of self portrait.
SHOULD
Create a public but limited platform for target users
Protecting privacy of users
Get rid of stereotype
COULD
Can be used as a tool for socialization to more effectively
Establish contact.
END USER DEMOGRAPHIC
Target users
Age: 14-39
Mainly uses: Socialization/stay In contact with people, and sharing information
Need:
Private space to share information
Sharing without stereotype of age, profession, gender.
Want:
Share information without restrictions
Effectively exchange of information
Carmen Velasco
Age: 25
Gender: Female
Job: A financial analyst, live alone and work alone.usually gets off work at 8pm, barely have no conversation toward colleagues.
Personality: Introverted, passive, Using social media to share life, but always care about how others think about her.
Motivation: Sharing her mind and thought without limitation.
Confusion: Afraid that the content shared will be criticized by everyone, and receive negative comments.
Expectation:Bing more extroverted and willing to share herself.
PERSONA
Stephen Mcphee
Age: 29
Gender: Male
Job: Music Producer: Almost go out to work everyday to gain inspiration and capture the moments of life. Often asked to produce songs that have no passion. but lack opportunity to share his thought toward music with friends and family
Personality: Introverted, strong engagement toward life and interested in exploring new things, looking for someone who look through his music.
Motivation: Sharing his trivial things he explored through the music he made and the comfort from someone encourage him keep moving.
Confusion: Afraid that no one like the music the made and receive negative comments from public if he post to common social media.
Expectation: Drive him continue explore music and maintain his passion for life
PERSONA
DESIGN OPPORTUNITY
The potential solution Roughly divided into two general aspects. To provide users with a more humanized and detailed interactive experience, targeting to different ages groups, for different occupations, and social preferences, etc. It should be defined as public platform but has to improve privacy, such as restricting the viewing of content shared by users on social media.
CONCEPT DEVELOPMENT
The private room provide a safe space, which provide a space to users who dare not to share themselves that are feel comfortable to show up among social media, this process were pushed back to the eyes of public.
Storytelling is a post-modern psychotherapy technique that makes people motivated through the externalization of problems. Your profile is no longer a decorative image for the sake of social interaction, instead it has become a way showing who you really are and what you have experienced. These stories build up YOU, and you don’t need to prove it to anyone.
Users care a lot about what people say, what they think, whether they like it or not. Receiving positive response whenever they share on public space encourage user express without hesitation.
BRAINSTORMING
INSPIRATION
“Into the Wind” was created by Witaya ‘s observation on surroundings in everyday life, started as an experiment to reproduce a natural process in natural space, based on technological technique and human perception. We cannot see it yet we can realize its existence, feeling its movements and watching it breathes life into grass and pollen. Audience’s breath affects how cotton wool float. Wind is created when the blow is strong enough.
We feel something we haven’t notice before, but it’s powerful and meaningful.Likewise what we post on social media, everything you share build you and it exist for some reasons.
Into the wind cotton. Witaya Junma. (n.d.). Retrieved February 25, 2022, from http://www.witayajunma.com/into-the-wind-cotton.html Into the wind cotton. Witaya Junma. (n.d.). Retrieved February 25, 2022, from http://www.witayajunma.com/into-the-wind-cotton.html
Into the wind / Witaya Junma / Interactive Installation
Duration: 17-20 December 2015
Location: Siam Country Club, Pattaya ,Thailand
Waft
Your story is floating among the world, someone will find that.
Light
Stories are easy to be popped (check out) and easy to be made out
Fleeting
There is no need to take these stories seriously, bubbles will disappear with the passage of time naturally.
STORYBOARD
A Bubble float within the space
Ready to pop it
Popping
Story come out at this point
Disappear within 24 hours
INFORMATION ARCHITECTURE
LOW-FIDELITY WIREFRAME
Get started with personal interests followed by details information and interests, helps to explore the more fun at square accordingly
Explore at Square (public space)
Check out the bubbles from the places where you live, and users are able to adjust the range of bubble accordingly. It also provide the interaction based on one to one and it’s mutual that only the users who receive the invitation agreed, they can launch the chat.
Private space exploration: Users can share freely at “tree hole” that only they can access to, and view previous sharing.
USABILITY TESTING
Launching/Onboarding
Explore bubbles at public space
Interaction with users that are interested in
Share moments at Tree holes
Launching/ onboarding page aimed to creates an account for users and ask users for information to help them explore bubbles that they are more interested.
A public space, the default is based on location where user located, and then explore the bubble nearby where users can randomly pop the bubble to see what other users have shared
If users are interested in the content posted by the poster, clicking connect to reach out the poster, once they agreed, they could send messages to contact with each other
Tree hole provide a space where user could share anything here but only account holder could access to it, it provide the chances to group of end users that fear of sharing on public.
SYNTHESIZE FEEDBACK
Ideally, the magnitude of satisfaction and engagement should be roughly the same, while the difference appears in Phase 2/phase 4
Phase 2: Users are less satisfied of the exploring at square but are engaged in exploring it. It lack the access the interaction of self-directed exploration Phase 4:Users desire to explore private space where they can share everything in an isolated space, but less satisfied with specific function such as personal profile
ITERATION
BRANDING
Boment
Bubble
➕
Moment
Boment dedicated to encourage people to share instant moments, live in the moment, the trivial bubble build who you are, no need to prove.
BRAND VALUE
UI SPECIFICATION
PT Sans was developed for the project “Public Types of Russian Federation.” The technical and aesthetic characteristics of the font are both crafted for high performance typography, it highlights the modernity and simplicity, In Boment, the emphasis of interaction more of visual image, reduce the presence of font, but still readable.
#7f57a4: Purple symbolizes mystery, secrecy, as the Boment commit to provide a private place to encourage Sharing, but it reduces the presence of blue, therefore it eliminate the dull, somber image of purple accordingly.
#3C3A3E: Grey typically used as a faint, uncertain colour while it used on the home page at Boment with uncertainty as the bubbles that post by everyone are fragile with exact same appearance, Grey also insinuates that people who are not brightly white or so richly black in the crowd are free to share themselves.
#CC6989: It is used as a reminder that the bubbles are about to disappear, but not as eye-catching as red, responding to #7f57a4.
Launching page/On boarding
Launching pages provide first impression on Visual branding and while informing the user of the main features and visual elements of the interaction, onboarding used to anaylze users supported by age, gender, interested topics so that the can discover the bubble on public space by own preferences.
Explore at square/With Hashtag
Pop random bubbles on the home page to see other’s posts, it’s optional to explore bubbles accordingly with default setting at your location, as well as discover bubbles more specifically with searching hashtag of interest.
All bubbles will disappear within 24 hours, and the red bubble stand out while they will disappear within an hour, encouraging users to explore more content.
Interaction between users
Boment provides one-to-one interactions with interested posters, offering more private socialization. Users can view friend’s most recent shared bubbles at friend page.
Tree Hole/Personal Profile
Choose to share in the “explore” area, so that users can pop the bubble, or share the moment in a completely isolated zone “tree hole”, providing a private space for those who fear to share things to the public, but desire to record each moments of life. Users can access to own tree hole on personal page.
Prototype
Clients
Introduction
Snap Inc. founded in2011, contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
Target user
Snapchat’s key demographics are
13 to 29-year olds
13 to 17-year-olds:69%
18 to 29-year-olds: 62%
Product
Social Networking Software provide a wide space that users can easily talk with friends, view Live Stories from around the world and explore news in Discover by communicating with the full range of human emotion
SWOT Analysis
Strength
1.Functionalities and ideas have made it unique and more acceptable to the users
2. User interface of Snapchat is simple and user-friendly which enables it to reach more and more users.
3.Strong brand: The brand images make users easy to memorized the moment of using it.
Weakness
1. Speediness interaction: Lack of interaction between users to users
2.smaller user group: the target group has defined as youth, while age 30-45 aged social media users grew fast.
Opportunity
1. Expanding the users group that provide more space to diverse group
2.More space on One to One interaction
3. New features of delivering the moment of people’s emotion
Threat
1. Customers change their mindset within the glimpse of an eye and move to something else
2. Competitive market of social media within same features.
COMPETITIVE LANDSCAPE
Analysis of Popular Social media platforms in terms of target group, functions, features and product positioning.
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The largest demographic: 25-35 years. 8.8% are male 12.8% are female
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Create free profiles
Interaction between users
Allows users to share pictures, music, videos, and articles
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UCG platform
Newsfeed where the user see contents
Timeline where it shows the user’s information
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Make the world more open and connected. Helps people to connected with friends and family, discover what’s going on in the world and share and express ideas
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The largest Demographic (43%): 18-24 25-34 years old: 32% Older than 55: 3.4%
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Video-sharing platform to express themselves through singing, dancing, comedy, and lip-syncing.
Users can follow other users
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UCG platform
Capturing a younger demographic first, then aging up.
Allowed users a plethora of music and dialogue options
Localized Content
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To inspire creativity and bring joy.
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The largest demographic: 18-24 year 3-17 years old: 8.5% 18-24 years old: 30.1%
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Create account across platforms.
Share lives in quirky, filtered photographs, hashtags or short video clips.
Interaction between users
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UCG platform
Instagram Stories
Instagram Questions
Instagram Direct
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To capture and share the world’s moments.
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The largest Demographic(56%): 18-34 35-54 years old: 42% Older than 55: 2%
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Video-sharing platform to express themselves through singing, dancing, comedy, and lip-syncing
Users can follow other users
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UCG platform
Invite-only voice chatting
Turning any room into a public meeting hall
close to a real-life conversation experience
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Provide a creative and safe out-of-school learning environment where to exploring their own ideas, develop new skills, and build confidence in themselves
VALUE PROPOSITION
Bubble
New visualization brings new images/metaphors to user with exploring in cyberspace
Tree hole
Tree Hole provides a private space to express themselves and record the moment you want to share but dare not share in the public.
One to one interaction
These bubbles make you more invisible, but also give the chance for one-on-one interactions with users, and opportunities for you to potentially empathize with others
